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Strategic marketing: Driving success in B2B markets Building a strong B2B marketing strategy in fields like medical devices and digital...

Accelerate your Go-To-Market Launch A successful go-to-market (GTM) launch can define your business’s position in the market, especially in fast-changing industries like healthcare and construction. Yet many SMEs and funded start-ups lack the in-house expertise or resources to deliver launch campaigns at pace. That’s where flexible, outsourced marketing support steps in, helping you stay agile and competitive—without the ties of long-term contracts. Why Flexible Marketing Mak

A freelance marketing consultant is an experienced professional who provides expert advice and guidance to businesses regarding their marketing strategies, tactics and initiatives. They are hired by a range of different types of companies to help them optimise their marketing efforts, reach their target audience, and achieve their business goals. The role of a marketing consultant involves analysing the current marketing practices of a business, identifying areas for improvem

How to write a winning marketing plan? Writing a marketing plan is a crucial step in developing a comprehensive and effective marketing strategy for your business. Here's a step-by-step guide on how to write a marketing plan: Executive Summary: Provide a concise overview of your marketing plan, including the business goals, target market, key strategies, and expected outcomes. Situation Analysis: Conduct a thorough analysis of your business's internal and external environment

10 key benefits when hiring a marketing consultant In today's fast-paced and competitive business landscape, effective marketing is essential for the growth and success of small to medium-sized enterprises (SMEs). However, many SMEs face resource limitations and lack the in-house expertise needed to develop and execute successful marketing strategies. This is where hiring a marketing consultant can provide significant advantages. In this article, we will explore the 10 key be