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Strategic marketing: Driving success in B2B markets Building a strong B2B marketing strategy in fields like medical devices and digital...

Accelerate your Go-To-Market Launch A successful go-to-market (GTM) launch can define your business’s position in the market, especially in fast-changing industries like healthcare and construction. Yet many SMEs and funded start-ups lack the in-house expertise or resources to deliver launch campaigns at pace. That’s where flexible, outsourced marketing support steps in, helping you stay agile and competitive—without the ties of long-term contracts. Why Flexible Marketing Mak

A freelance marketing consultant is an experienced professional who provides expert advice and guidance to businesses regarding their marketing strategies, tactics and initiatives. They are hired by a range of different types of companies to help them optimise their marketing efforts, reach their target audience, and achieve their business goals. The role of a marketing consultant involves analysing the current marketing practices of a business, identifying areas for improvem

How to write a winning marketing plan? Writing a marketing plan is a crucial step in developing a comprehensive and effective marketing strategy for your business. Here's a step-by-step guide on how to write a marketing plan: Executive Summary: Provide a concise overview of your marketing plan, including the business goals, target market, key strategies, and expected outcomes. Situation Analysis: Conduct a thorough analysis of your business's internal and external environment

10 key benefits when hiring a marketing consultant In today's fast-paced and competitive business landscape, effective marketing is essential for the growth and success of small to medium-sized enterprises (SMEs). However, many SMEs face resource limitations and lack the in-house expertise needed to develop and execute successful marketing strategies. This is where hiring a marketing consultant can provide significant advantages. In this article, we will explore the 10 key be

Why the SOSTAC framework is a useful tool to help develop marketing strategy?

How to improve your online presence with digital marketing?

Unlocking growth with marketing consultants In a rapidly evolving business landscape, driving sustainable growth is a top priority for companies of all sizes. Freelance marketing consultants play a crucial role in supporting business expansion by providing strategic guidance and expertise. In this article, we will explore how marketing consultants contribute to unlocking growth for businesses. We will examine their ability to identify new market opportunities, optimize market

The importance of the Boston Consulting Group (BCG) matrix? In the dynamic world of marketing, businesses constantly seek effective strategies to manage their product portfolios and make informed decisions. One such valuable tool is the Boston Matrix Methodology, also known as the Product Portfolio Matrix. Developed by the Boston Consulting Group in the 1970s, this methodology has become an essential framework for marketers worldwide. Let's delve into the importance of the Bo